The association is official Regional Destination Management Organization certified by the Czech Tourism Office CzechTourism.
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How many people visit us each year, how long they stay and what tourism brings to the region.
1.9 million
Total visitors
840,000
Day visitors (no overnight stay)
515,000
Tourists in collective accommodation
460,000
Tourists in private accommodation
1.4 million
Overnight stays in collective accommodation
3.64 days
Average length of stay
CZK 3.9 billion
Tourism revenue
CZK 24 million
Collected local stay fees
CZK 447
Average spend of a Czech tourist
CZK 1,532
Average spend of a foreign tourist
CZK 1,631
Average spend of a Czech day visitor
CZK 2,994
Average spend of a foreign day visitor
Source: Jizerské hory – Turistický region Liberecko, Jablonecko, Frýdlantsko a Tanvaldsko, z.s.
The membership base consists of 100 members and partners from cities and municipalities, the non-profit sector and also business entities. The association is official Regional Destination Management Organization certified by the Czech Tourism Office CzechTourism (certification 12/13/2022).
Map of the tourist area hereunder.
Strategy for the development of the Tourist Region of the Jizera Mountains here - Analytical part and design part.
Tourist region of Jizera Mountains is an organization that builds a competitive destination brand in the Jizera Mountains region in order to promote economic and regional development. Our goal is to connect and coordinate activities on the territory of the Jizera Mountains.
Throughout the year we go to tourism fairs or presentation and cultural events. We regularly meet with tourism actors — information centers, representatives of cities and municipalities, micro-regions, non-profit organizations or entrepreneurs.
For the 4th year, we have been organizing guided tours in Jablonec nad Nisou and recently also tours of the Jizera Mountains Beeches in cooperation with LESY ČR.
You can find us on social media under @VisitJizerky.
Do you want to become a member or partner of Jizerek? Write to email: denisa.merenusova@jizerky.cz or call on +420 606 077 440.
Here you will find an overview of all projects implemented within the Jizera Mountains Tourist Region.
to the projects
Our vision is the realization of activities aimed at developing the Tourist Region of the Jizera Mountains — the tourist region of Liberec, Jablonecko, Frýdlant and Tanvaldsko, z. s. as competitive organizations on the domestic and foreign tourism market.
We aim to gradually build and develop the image of the destination together with the implementation of activities in the field of marketing and promotion. Creation of tourist products of destination within regional and supraregional themes. Coordination of tourism activities inside and outside the organization and development of partnerships and cooperation between self-government, state administration, business sector and non-profit organizations operating on the territory of the destination is also an integral part of the coordination of activities of tourism operators. Assist in the creation of joint tourism products of different entities in the territory. And also establishing and maintaining communication with important institutions, organizations and events.
All activities develop awareness of the offer in the field of tourism in the Tourist Region of the Jizera Mountains so that this region is perceived both domestically and abroad as touristically attractive for the lay and professional public. The tourist region of Jizera Mountains — Liberecko, Jablonecko, Tanvaldsko and Frýdlantsko, z. s. hereby commits to comply with the standard of the Czech Service Quality System.
Ten reasons why cooperation with the Jizera Mountains destination management pays off for municipalities and partners.
A partner for municipal development
We help municipalities develop tourism in a coordinated, professional way, in line with the region's needs.
Stronger promotion of the municipality
The municipality becomes part of regional, national and international marketing campaigns that increase its visibility.
Smartly managed tourism
We help spread visitor numbers over time and space so that municipalities, local businesses and residents all benefit from tourism.
Professional municipal marketing
The municipality gains quality promotion through an experienced team and joint marketing activities.
Data for better decision-making
We provide analyses, statistics and visitor information that help in planning the municipality's development.
Sustainable municipal development
We support the development of tourism with respect for nature and the quality of life of local residents.
A strong regional brand
The municipality benefits from the destination's shared brand, which increases its attractiveness and credibility.
Grants and project support
We look for grant opportunities, prepare projects and connect partners in implementing them.
A common voice for the region
We promote the region's shared interests in cooperation with the Liberec Region, CzechTourism and other partners.
Sharing experience and cooperation
We connect municipalities, businesses and other partners so they can develop the region together and share best practice.
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