The controller of personal data is JIZERSKÉ HORY – Turistický region Jizerské hory Liberecko, Jablonecko, Frýdlantsko a Tanvaldsko, z. s., company ID (IČ) 75057760, registered office at Nitranská 410/10, 460 07 Liberec III – Jeřáb. Contact for data protection matters: obchod@jizerky.cz, +420 606 077 440.
We operate two separate services, each on a different technical platform and with a different scope of processing:
We therefore describe the processing separately for each of them.
When you visit the website, technical data necessary for displaying the page and for secure operation are processed — IP address, browser and device type, pages visited and time of visit. The legal basis is our legitimate interest in operating and securing the website under Art. 6(1)(f) GDPR.
Using Google Tag Manager and Google Analytics 4, we track how the website is used — how many people visit it, where they came from and which pages interest them. We evaluate the data in aggregate and do not attempt to identify individual visitors from it.
We set analytics and marketing cookies only with your consent, which you give in the cookie bar on your first visit to the website. You can change or withdraw your consent at any time in the cookie settings; refusing will not limit your use of the website in any way. Without consent, only essential cookies are set, without which the website would not work.
Legal basis: consent under Art. 6(1)(a) GDPR for analytics and marketing cookies, legitimate interest under Art. 6(1)(f) for essential cookies.
We operate a chatbot on the website that answers questions about the Jizera Mountains. The answers are generated by a language model from OpenAI.
What we process. The text of your question and the chatbot's answers, the language of the conversation, the time and technical data about the processing (answer length, processing time). We use your IP address only briefly to protect against abuse and excessive numbers of queries; we do not link it to the content of the conversation. No registration or personal data are needed to use the chatbot.
Why we process it. To operate the chatbot, evaluate and improve the quality of its answers and protect the service from abuse. The legal basis is our legitimate interest under Art. 6(1)(f) GDPR.
Who receives the data. We pass the text of the query to OpenAI, which generates the answers for us. OpenAI is a processor under a data processing agreement and does not use data from our interface to train its models. The data are also processed by providers of technical infrastructure (hosting and data storage), likewise only for us and under contract. We will provide their full list on request at obchod@jizerky.cz.
How long. We keep conversations for a maximum of 12 months, then delete them.
Please note. Please do not write personal or sensitive data in the chat — name, address, phone, e-mail or health information. The chatbot does not need them, and conversations are stored. The answers are generated by artificial intelligence, may be inaccurate or incomplete and do not constitute binding advice.
We run the e-shop on the Shoptet platform. Processing here follows different rules than on the information website.
What we process. Data you fill in yourself in an order or in your customer account — first name and surname, delivery and billing address, e-mail, phone, the contents of the order and payment details.
Why we process it. To process your order, deliver the goods, issue documents and handle any complaint. The legal basis is performance of a contract under Art. 6(1)(b) GDPR, and for accounting and tax documents compliance with a legal obligation under Art. 6(1)(c) GDPR.
Who receives the data. The operator of the e-shop platform, carriers and delivery services, payment service providers and our accountant. All of them process the data only for us and under contract.
How long. For the duration of the contractual relationship and then for the period required by law, in particular accounting and tax regulations.
We send a newsletter with trip tips, news from the region and offers from our e-shop. For this purpose we process your e-mail address, and your name if you provide it.
If you subscribe via the form on the website, we send the newsletter on the basis of your consent under Art. 6(1)(a) GDPR.
If you make a purchase from us, we may send commercial communications about similar goods to the e-mail given in the order, based on our legitimate interest under Art. 6(1)(f) GDPR and Section 7 of Czech Act No. 480/2004 Coll. We will point this out to you at the time of purchase, and you can opt out right away.
Unsubscribing. You can unsubscribe at any time via the link in every e-mail or by writing to obchod@jizerky.cz. Unsubscribing is free of charge and does not affect the processing of your orders. Withdrawal of consent does not affect the lawfulness of processing before its withdrawal.
How long. We process your e-mail address for this purpose until you unsubscribe or withdraw your consent.
Some providers also process data outside the European Union, particularly in the USA. In such cases, the transfer is safeguarded by the European Commission's standard contractual clauses under Art. 46 GDPR.
We have adopted technical and organisational measures that protect the data against loss, misuse and unauthorised access. Both data storage and paper documents are secured, and only authorised persons have access to the data.
You have the right to access your data, to have it corrected or erased, to restrict processing and to data portability. You may object at any time to processing based on legitimate interest. You may withdraw your cookie consent at any time without affecting the lawfulness of processing before the withdrawal.
You can exercise your rights at obchod@jizerky.cz. You also have the right to lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Praha 7, www.uoou.cz.
We may amend this policy if the way we process data changes. The current version is always available on this page.
This version is effective from 4 August 2026.
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